ProCom Day 2022 – Global and Local Brands

International Morning: Global and Local Brands

ProCom Day is the annual key event of ProCom. This year we are organizing the morning part of the program in English in favor to participate international communication professionals. During this part we will discuss the themes and the nature of the local and global brands. We warmly welcome English-speaking communicators to join the first part of the ProCom Day!

ProCom Day is hosted as a hybrid event. You can join the event online or on site in Bio Rex, Helsinki. Check out the program below and sign up to the event.

Program of the morning

9.00 Welcome to the ProCom Day 2022
Kaisa Lipponen, Chairman of the Board, ProCom
Jussi-Pekka Rantanen, Senior News Presenter and Producer at the Finnish Broadcasting Company Yle

9.05 Keynote: How has the pandemic influenced the images of countries
Simon Anholt, Professor, Author
In his keynote, Simon Anholt will reveal how the pandemic has affected the way people see the world beyond their own countries, and the consequences of this on climate change and the other global challenges.

9.50 Studio Discussions by Simon Anholt and Jussi-Pekka Rantanen
Simon Anholt
Jussi-Pekka Rantanen

Two brand cases:

10.00 Case Nestle, more information coming soon

10.30 Case Nokia – Nokia Brand Story: Facing a great past and even brighter future
Antti Miettinen, Head of Internal Communications, Nokia

11.00 Coffee Break, End of the session: Global and Local Brands

Tickets and registration

Live, Member of ProCom: 295 €
Online, Member of ProCom: 195 €

Live, Non-member Participant: 347,5 €
Online, Non-member Participant: 247,5 €

VAT 24 % is added to the price. Participation on site includes morning coffee.

Cancellation policy
If registration is canceled on or after May 26, 2022 we will charge 50% of the participation fee. For registrations canceled on or after 1.6.2022 we will charge the full participation fee. Changing participant to an event is free of charge until the day of the event.


Registration to ProCom Day

I will attend ProCom Day(Pakollinen)
After registration we will contact you by email for a confirmation of registration and for your billing information. By submitting the form you will accept the entry fee and cancellation policy. In the end of this form you have to press the button that says "Lähetä" in order to to submit it.(Pakollinen)