ProCom Day 2022 – Global and Local Brands
International Morning: Global and Local Brands
ProCom Day is the annual key event of ProCom. This year we are organizing the morning part of the program in English in favor to participate international communication professionals. During this part we will discuss the themes and the nature of the local and global brands. We warmly welcome English-speaking communicators to join the first part of the ProCom Day!
ProCom Day is hosted as a hybrid event. You can join the event online or on site in Bio Rex, Helsinki. Check out the program below and sign up to the event.
Program of the morning
9.00 Welcome to the ProCom Day 2022
Kaisa Lipponen, Chairman of the Board, ProCom
Jussi-Pekka Rantanen, Senior News Presenter and Producer at the Finnish Broadcasting Company Yle
9.05 Keynote: How has the pandemic influenced the images of countries
Simon Anholt, Professor, Author
In his keynote, Simon Anholt will reveal how the pandemic has affected the way people see the world beyond their own countries, and the consequences of this on climate change and the other global challenges.
9.50 Studio Discussions by Simon Anholt and Jussi-Pekka Rantanen
Two brand cases:
10.00 Case Nestle, more information coming soon
10.30 Case Nokia – Nokia Brand Story: Facing a great past and even brighter future
Antti Miettinen, Head of Internal Communications, Nokia
11.00 Coffee Break, End of the session: Global and Local Brands
Tickets and registration
Live, Member of ProCom: 295 €
Online, Member of ProCom: 195 €
Live, Non-member Participant: 347,5 €
Online, Non-member Participant: 247,5 €
VAT 24 % is added to the price. Participation on site includes morning coffee.
If registration is canceled on or after May 26, 2022 we will charge 50% of the participation fee. For registrations canceled on or after 1.6.2022 we will charge the full participation fee. Changing participant to an event is free of charge until the day of the event.
Registration to ProCom Day