Communication Code of Ethics

Openness and dialogue

The foundations of efficacious communication are the constant dialogue with stakeholders and audiences, and the transparency of ties and obligations.

The communications professional:

  • promotes a multilateral dialogue
  • actively and proactively makes accessible the information relevant to the stakeholders
  • explicitly discloses the involvement of an employer or a client in the content of a message or publication pertaining to them
  • openly discloses his or her pertinent interests, ties and obligations


Professional, efficacious communication is always truthful.

The communications professional:

  • distinguishes views and opinions from factual claims
  • does not make claims that he or she knows are erroneous
  • does not make true claims in a manner that gives a misleading impression
  • corrects a claim that turns out to be erroneous


Trust is the foundation of functioning stakeholder relations.

The communications professional:

  • always acts in accordance with the interest of an employer or a client
  • proactively discloses potential conflicts of interests
  • detects and discloses challenges and risks concerning communication
  • enhances the reliability of an employer or a client in all circumstances
  • utilizes confidential information concerning an employer or a client only in ways mutually agreed upon


Professionalism entails the development of skills and the ability to show respect towards members of one’s own and other professions.

The communications professional:

  • enhances his or her competence
  • develops the communication competence and the culture of communication within his or her organization
  • maintains a respectful attitude towards colleagues and members of other professions
  • appreciates the diversity of the stakeholders and publics
  • participates in public discourse responsibly and in a manner that is respectful towards all parties