ProCom – The Finnish Association of Communication Professionals
ProCom – the Finnish Association of Communications Professionals – is an organisation for corporate communication, strategic communication, marketing communication and public relations practitioners in Finland. ProCom fosters the professional development of its nearly 2 700 members and promotes the value communication provides to society. Our members range from industry thought leaders working in strategic leadership positions of major corporations to entry-level practitioners and entrepreneurs.
Our Values
We offer communication professionals a strong community where everyone can develop their own skills through peer support and the high-quality trainings we offer. As our member, you are not just a name on a list; we engage members and highlight them in ProCom's offerings and other public forums. We are here for you: our goal is to grow by actively acquiring new members and taking good care of our existing members.
Our values include open-mindedness, transparency and responsibility.
Our vision
The World's most responsible communication culture
Responsible communication culture stands for professionalism in the field. Communication is done openly, responsibly and transparently. The work and area of expertise of a communications professional is constantly evolving and expanding. Communication professionals maintain and strive for better communication practices, as well as ethical and professional culture of communications in their operational environment while also taking accountability for industry and social responsibility as the substance experts.
Short History
ProCom is the oldest communication association in Europe with roots dating to 1947. Its predecessors, Tiedotusmiehet (1947) and the Association of Finnish Employee Magazines (1955), merged to form Association of Finnish Communicators in 1978. The current name was adopted in 2004.
On ProCom´s 65th anniversary in 2012, the book Vuosisata suhdetoimintaa – Yhteisöviestinnän historia Suomessa was published. This book, freely translated as “A Century of PR in Finland” covers the complete history of the field in Finland. The book received the Golden World Award of the International Public Relations Association (IPRA) in 2012.
See our organization's history video in English here.